That's the whole reason Penguin exists. Not because anyone was doing aftercare wrong - but because for years there wasn't much to choose from. Artists have been recommending the best of what was on the shelf, and what was on the shelf was never made for tattoos.

Nappy cream. Body lotion. A pawpaw balm doing four jobs at once. They get the job done. They just weren't designed for it.

So we made three things that were. A wash that cleans fresh ink without stripping it. A cream for the two weeks that decide how a tattoo settles. A balm for every year after that. Made in Australia, in a TGA-registered facility, for the beaches and gyms and heat we actually live in.

And because we've read the back of enough tubes to be sceptical of "no nasties," we list every ingredient in all three products and explain what each one does. Including the ones that look alarming and aren't.